ASO Manager

Product Madness,Posted 2 years ago

Junior

Full time

Negotiable

Remote

Product Madness has an exciting opportunity for an ASO Manager to join our User Acquisition team which will help to drive the ASO (App Store Optimisation) strategy across all of our global markets. As we’re predominantly an app-based business; App Store marketing is a key focus for us. Reporting directly to the Senior ASO Manager, you will help drive organic downloads of our apps worldwide.

In this position, you will be developing an App Store Optimization (ASO) strategy to ensure key Product Madness games appear at the top of search results in all applicable App stores.

Your objective will be to support organic downloads and our user acquisition strategy by being an ASO guidelines expert on Key app stores and proactively implementing them in Product Madness product pages.

What are you working on?

Genres: Casino
Platforms: iOS

For which tasks (responsibilities)?

Optimizing Apps for App Store and Google Play

Create and implement ASO strategy to improve conversion rates
Plan and follow-up on traffic- and other marketing initiatives
Work with external agencies and internal stakeholders to gain insights and identify areas for improvement
Provide guidelines and recommendations to other stakeholders on how to maximise discoverability and conversion rates based on analytics

What kind of professional are we looking for?

Excellent analytical skills

Experience with ASO - from 6 months
A good understanding of the mobile gaming market
Ability to communicate across a number of levels and be able to influence development and marketing teams
Excellent written and verbal communication skills
Ability to work under your own initiative
Experience working in the mobile space
Experience working with ASA is a plus